Monthly Archives: February 2020

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We Know Marketing Is Important For Any Business, But Why?

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Marketing is one of those things that we all know it’s business owners we need to do well, and take control of. We all know that marketing efforts equate to more sales, and it also helps with our brand awareness and PR efforts. If you own a business, then it’s very likely that you are already investing in some marketing efforts. But why exactly do we do this? And other than simply saying it provides us with more leads, can we break it down any more? What is it that we need to do to establish great marketing strategies? And does it really matter as much as we are told?

Photo by Campaign Creators on Unsplash

Foundations

We often hear about how a business has been started, it’s usually a story that can be told, and is interesting to hear. But not only is this story interesting, but it also gives potential clients and customers a sense of knowing who you are and what the business is about. This is essentially a wonderful thing, But having solid foundations for your business and knowing how to share this information with the world, is essential. We don’t always know where our businesses are going to end up, but knowing where business begins, can, of course, help people understand your intentions and your hopes for the business too. If your business was started in the bedroom, after a conversation over dinner one evening, then don’t be afraid to share it, it’s nothing to be ashamed of especially if you’ve managed to grow your business significantly since then. Everybody loves a success story especially those who came from nothing.

Data

Gathering and using data via reports, and software such as Microsoft Office 365 is a very powerful tool. Knowing exactly why a customer has chosen you as their online store, and understanding why there are gaps in the user experience can vastly increase your sales over time. Data is powerful in this modern age, and being able to use this data effectively is not only a powerful marketing tool, but it’s likely to provide a foundation for your business over time. Data can also be a valuable tool in many ways, it can predict any potential problems, and can show you historically what has worked at different times of the year.

Longevity

We are on our businesses to succeed and thrive, otherwise what would be the point? Some marketing can help you put a long-term plan in place. It can help you set goals, and targets, that will essentially change your route to success. If you hire somebody who is professional and knows about marketing in the modern age, then you will know you have a good chance of having a long-standing business. And Above all else can bring you huge success.

So the next time you’re here for advice about marketing, and ways in which you can harness it for your own business, remember the reasons why it’s important to keep up-to-date with the latest marketing tools, and methods. You won’t regret it.

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5 Benefits of IV Vitamin Therapy

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Originally posted by Amber Theuer on https://iveeapp.com/| Jan 22, 2020

IV vitamin therapy…you’ve seen it everywhere from your Instagram feed to your neighborhood’s new drip lounge. But what exactly makes IV vitamin therapy so great?

IV vitamin therapy efficiently administers vitamins, minerals and medications to the body without relying on the digestive system. It delivers nutrients directly to the bloodstream, making them instantly accessible by the body for use.

Offering 100% absorption, IV vitamin therapy ensures cells receive the nutrients they need to thrive. This optimal cell function promotes a number of body systems.

While there are many, here are the top 5 benefits of IV vitamin therapy.

1. Increased Wellness

Wellness includes not just your physical health, but your mental health as well. The body needs a certain level of vitamins and minerals to work at its best, however, the demands of daily life can make it difficult to get these. IV vitamin therapy delivers nutrients that the body can absorb and use immediately. Ingredients like L-Carnitine, with its memory and mood enhancing effects, and Vitamin A, a key player in brain, skin, muscle, heart and immune health, help you up your total wellness game.

 2. Illness Prevention

Many factors can take a toll on your immune health, such as stress, lack of sleep and poor diet. As immune health decreases, you are more susceptible to sickness. IV vitamin therapy strengthens your immunity by delivering the nutrients your body needs to fight off illness. Ingredients like Vitamin C, known to fight illness and stress, and Zinc, an immunity powerhouse, work preventatively to ensure illness doesn’t stand a chance.

3. Rapid Hangover Relief 

Alcohol dehydrates you, depleting your body of nutrients in the process. This results in shrunken tissue, particularly in the brain, which causes headaches and muscle aches. The liver also generates toxins, adding to your hangover discomfort. IV vitamin therapy combats these symptoms by delivering hydration through saline solution alongside anti-inflammatory ingredients that quickly relieve pain.

4. Enhanced Beauty 

Beauty begins on the inside. Unlike topical treatments, IV vitamin therapy delivers antioxidants directly to the body, cleansing cells of free radicals that contribute to aging and tissue damage. In addition to slowing the aging process, IV vitamin therapy helps to strengthen hair and nails while decreasing the appearance of wrinkles and illuminating the skin.

5.  Improved Athletic Recovery 

Any workout – from professional to amateur – exhausts the body. Exercise causes muscle fatigue, while also causing a buildup of free radicals. IV vitamin therapy wipes these away, while restoring hydration and nutrients. Plus, amino acids decrease muscle loss and improve metabolism. With IV vitamin therapy, athletes can recover at a much faster rate, meaning performance improves as well.

…So that’s what makes IV vitamin therapy so great! Everyone has different bodies with different needs. With its numerous benefits, IV vitamin therapy provides a solution for all. 

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Should You Be Outsourcing Your IT Support?

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When you are running a business, that relies on technology to provide a professional and efficient service to your customers, then your IT Support team has to be reliable, available and punctual. 

When you outsource your IT services, ideally you want each element of your technology to be dealt with by the same company.  The company technicians can support each other, and they can get to know your systems inside out, thus reducing any delays in repairs and reconnections.

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When things go wrong, after the initial consultation, they can ensure all the relevant parts are to hand, and the right member of the team can be sent out to your office as soon as possible, and get you back up and running again. 

But when is the right time to seek the services of an IT Support Service such as Fidelis for your business. You may have a real technical whizz employee who is happy to drop his normal duties when something goes wrong, and can usually get a problem fixed fairly soon, but inevitably, when something major happens, that is beyond their capabilities it has the potential to make or break your business. 

The technology environment is getting more and more complex, and today, businesses rely on much larger systems.  This places a huge responsibility on your in house IT team, who may struggle to keep up with added pressure as demands on them increase. 

There is no suggestion that you should disband your IT section, but by outsourcing the support you require, this could leave them more able to focus on other more productive tasks. 

What about the rest of your team, they too can be affected if your systems malfunction. Productivity and deadlines can be disrupted when things don’t work as they should. Employees can spend hours trying to work round things, when really they should remain focused on their actual core role within your company.  Outsourcing your IT Support to a company will bring help on demand and reduce the risk of problems getting in the way of work!

When things do go wrong, sometimes it’s hard to actually find the point of the problem, and it’s so reassuring to know that you can call on help immediately to stop the issue from getting out of control and stop associated potential problems from arising. 

As your company grows, you will need to install bigger and better computers and phones, and more complex systems to deal with this growth. There is a shortage of IT expertise to meet the demands being made. 

As a business owner, you want, and indeed need to focus on productivity, not worrying about your IT issues. It goes without saying that one day, problems will occur, you need to be prepared so that there is little or no disruption to your business.  

Outsourcing your IT Support will give you peace of mind, and allow your team to focus on their immediate day to day role without any distractions and demands on their time. 

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How To Profit From A Blog

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Running a blog has become a popular activity for many people to do because the online world has become a hive of activity across the globe. Pretty much anyone who has access to a computer or phone will go on the internet, so having a blog can be financially beneficial. All you need is a website and the determination to work hard. Here’s how to profit from a blog!

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Get On PR Databases

As a rule of thumb, you should always be on the lookout for opportunities. You shouldn’t expect collaborations to just land in your inbox, so it’s going to take some effort on your part. PR companies and marketing businesses often work with bloggers or influencers for their clients. So try to sign up or drop an email to as many as you can with a media kit or a bit of information about your blog, and it’s social statistics. Most will have a database and keep your details on file, and hopefully, you’ll end up getting a collaboration or two coming through on a weekly basis. There are hundreds and thousands of these companies out there across the globe, so try to outreach and pitch to new ones at the start of every month. And as you start collaborating, hold onto those emails and reach out each month to ask for any new campaigns to get involved with.

Try Affiliate Marketing

Affiliate marketing can be a great way of making money, especially when your blog starts to get thousands of views a week or per day. If they’re actively clicking on links that you put in a post or buying products, companies will want to work with you. When you want to learn affiliate marketing, it’s best to do some research online and perhaps get in touch with bloggers that you know are making a profit already through this scheme. Affiliate marketing works by offering the blogger or influencer, an amount of money for referring to the person via the link they track through your website, or when they buy the company’s product.

Reach Out To Companies Directly

Companies don’t always work with PR or marketing for blogging, but they may have an interest in working with bloggers. It’s always a good idea to actively reach out to companies that you’re interested in and create a personalized pitch that might help you to get some paid work or gifted products and services. Make sure you’re reaching out the marketing department within the company and tailoring each email to that brand, otherwise it could end up being ignored or dumped in the bin.

Sell Your Online Space With Advertising

Online advertising space is a great way to make money when you’ve got a popular website. These small spaces could end up being goldmines for companies, so why not advertise some of the spaces that you have with companies you know your readers enjoy. Whether this is through affiliate marketing or asking them to pay you.

Profiting from a blog can be satisfying when you’ve put in all the work, so keep going and don’t give up.

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Simple Ways to Keep Car Costs Down

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Having a license and access to your own car gives you so much freedom and independence, but it can be really expensive. Along with the cost of the car itself, there are lots of monthly, annual and random costs that you need to consider to keep your vehicle safe and legal on the roads. Here are some of the ways you can keep these costs down. 

Road tax

The road tax that you pay is calculated based on the amount of emissions your car produces. This means that older, bigger and gas guzzling cars will cost you more, and smaller cars or those with newer and cleaner engines will cost you less. There are lots of with low emissions that get you very low or even free road tax. Before purchasing a car, be sure to check how much road tax you’ll be paying each month, as it’s easy to overlook this but can really bump up what you’re paying. 

High finance costs

Not everyone is going to be in a position to go out and purchase a car with cash, many of us need to rely on some kind of car finance to spread the cost. However, don’t just take the first deal you come across. Be sure to shop around and compare interest rates. It can be worth spending a few months saving up so you have a significant deposit to put down, since this will reduce the amount of finance you need to take and over a shorter time frame (meaning less interest needs to be paid). If you already have a car, get it into the best condition possible so you can sell it for the best price and use this towards the new car. Don’t be tempted to part exchange because it’s easier as you’ll never get quite as much for it. 

Excessive fuel costs

Fuel is expensive, and it’s a cost you’re always going to have to cover as a driver. However you can keep these expenses down by following a few simple tips. Don’t overload your car (so remove things like roof racks when they’re not in use). Don’t over rev the car, and avoid driving with the windows down unless you need to as this will increase wind resistance and use more fuel.

Parking and speeding tickets

It goes without saying that a parking and speeding ticket cost can always be avoided with a bit of care. Drive according to the rules and you won’t be caught out with these things, which is good because they can cost a lot, and especially in the case of speeding can end up in serious trouble. Sometimes mistakes can happen, and if you’ve made a genuine mistake then it could be worth appealing your ticket, you definitely won’t always be successful though.

Breakdown expenses

Getting recovered after breaking down is expensive, but breakdown cover isn’t. For this reason, taking out a breakdown policy and paying a small amount each month can save you a heap of cash if you do happen to need assistance. 

Failure to do so could mean that when the worst happens, such as your car breaking down or being involved in an accident you could be relying on tow trucks and the towing industry to come to your rescue. This is an expensive option that would cost you a relatively small amount on a monthly basis or as one lump sum each year. Protect yourself in an emergency and save yourself the cost incurred with an unexpected breakdown.

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How to Keep Safe in a Construction Site

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Construction work carries with it an enormous amount of risk. There’s an increased likelihood of injuries and fatalities among pedestrians and operators when they’re either operating or surrounded by heavy machinery. Thankfully, construction sites in the Philippines have strict safety precautions in place, as well as highly capable heavy machinery operators who are trained to minimize these instances. Still, it’s important to know your way around a construction site and how to keep yourself safe, especially if you aren’t an operator yourself. These safety tips will come in handy in the event that you find yourself having to visit a construction site or are in close proximity to one.

Familiarise yourself with heavy machinery and their uses

It’s important to acquaint yourself with the different kinds of heavy machinery you’ll encounter in a construction site. In case of emergencies or if a groundworker asks you to avoid a certain piece of equipment, this knowledge will prove useful. It will also help you avoid positioning yourself in their blind spots. In the Philippines, the most common pieces of heavy equipment include articulated haulers, excavators, wheel loaders, and rigid haulers. Know the difference between each of them and their specific uses to ensure your safety around them.

Make sure machines have been inspected before an operation

For extra security, you should double-check with ground workers and operators if they’ve had their machines inspected before operations. Even if it isn’t your job, since construction workers are around heavy equipment every day, they become accustomed to the presence of heavy equipment and do not give much thought to potential risks. You’ll be providing a helpful reminder to construction workers, especially if they haven’t done it already. It’s better to be safe than sorry. A compromised machine is a dangerous machine. Brakes, fluid levels, tires, and headlights should be in good operating condition to avoid hazardous situations.

Acquaint yourself with hazard awareness and safe work practices

You’ll most likely receive a briefing on safety practices before you enter a construction site, but it’s always a good idea to already know these beforehand. Among the most common safety measures you’ll need to know include:

Look for spotters

Spotters oversee the guidance and communication between operators, workers, and pedestrians. They’re a necessary component of construction site safety. They compensate for blind spots and help direct both operators and pedestrians to make sure operations go according to plan. They’re easy to spot since they’re usually wearing bright, visible clothing. They usually communicate instructions through a set of standardized hand signals:

Construction work is a risky but necessary service that can bring ideas to life, no matter how daunting the task. You can ensure the safety of your projects and yourself by following these basic safety practices.

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