So many small doctors surgeries are precisely the same as they were 10, 20 or even 30 years ago. They have the same uncomfortable school seating, and possibly even the same magazines and outdated leaflets. Their practices are also the same. The booking systems are difficult and largely ineffective; there’s no online presence; they just exist to get a job done. While this is great, and doctors should focus on the core reason for their existence; diagnosis and treatment. They still need to move with the times. If you run a healthcare practice, small or large, you should be looking at ways to modernize. To become a practice that offers more and maintains trusting relationships with your patients. Like any other business, your healthcare practice needs to grow and develop. It needs to make money. Let’s look at some of the ways that you could make things a little more modern. Starting with ditching those ten-year-old mags.
Get Social
All successful businesses today utilize social media. You might not think that it’s a place for a healthcare provider, but it can be. On a basic level, you can use social media to communicate important information and changes, such as new opening hours, to your customers. But, you can also use it to answer their questions and offer extra content. In the winter, something simple like a short video explaining how to fight flu can be exceptionally effective.
A healthcare blog could also be a useful addition to your practice. Use it to share more seasonal content, such as defeating hay fever in the spring, and posts about any illnesses that are going around. Use your internet presence to educate patients, and the wider community and give them ways to improve their health and protect themselves.
Change the Design of Your Practice
The design and layout of your practice need to be practical. Your staff need to have the space for everything that they need to work. Their offices need to be close to other rooms that they might use. It should be spacious, and the reception area needs plenty of space and accessibility. But, it needs more than that. With the help of Perfect Practice, you could design a practice that is welcoming. That can help your patients to feel safe, and give them a chance to take greater control over their health.
Become More Involved in Your Community
In days gone by, local healthcare practices were a big part of the community. People met there to attend groups and classes, and waiting rooms were filled with chatter. This community spirit is sadly lacking in the modern world, but it is something that can easily boost mental health. So, think about ways that your practice can inject some community spirit. You could start by offering extra support, running breastfeeding support clinics, advice sessions for elderly patients looking to get more exercise, and even things like fun art therapy sessions. Advertise these sessions online, and when possible, try to run them outside of your practice, to bring new patients in and help educate and support the wider community.
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