What To Do When You Don’t Know What To Do Next

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As a business owner, it’s your job to work out what the next steps for your business will be. This means that you need to keep your eye on the ball, watch the competition and spot opportunities when they arise. 

But what happens if you are new to the entrepreneurial lifestyle? How do you know the difference between a great opportunity and something too good to be true? What happens when you simply don’t know the answer?

Ask for Advice

When you don’t know what you’re doing, you should always ask for advice. Whether you turn to a friend or a fellow in business or you decide to approach other professionals for advice in a specialist area such as IT Consulting Services, asking the question is what counts. 

Remember that when you ask for advice, you are starting a conversation. This isn’t just about you – you should also keep your ears open for ways you might help your advisor. The more people you talk to, the more you will learn but it’s also worth recognizing that this is a networking opportunity too. If the person you ask doesn’t know of a solution or can’t advise you further, they might be able to recommend someone who will. 

Relax – Consider Your Options

One of the main reasons that entrepreneurs get stuck is that they allow anxiety to be a driver rather than creativity. When this happens, it can be difficult to see the wood for the trees and while opportunities could be everywhere, you stall because you don’t know how best to consider your options. 


A calm mind has much more room for creativity and as an entrepreneur, you need to be creative! A good way to do this is to write down your goals. Next, consider all the different ways you could achieve those goals or, even better, write down the stepping stones to get there. When it’s all laid out in front of you, it’s a lot easier to see which option is best and what to do next. 

Run an Experiment

Experimentation is a major part of business and you should be experimenting all the time. Marketing is a great example of how businesses experiment but you should also be looking at different ways to push your business forward. If nothing else, experimenting allows you to explore new ideas without the same level of risk that adjusting the whole business would bring. 

So, if you have a long list of options and you’re still not entirely sure which way to go, it might be worth splitting your cash and experimenting with two of your ideas. The key is to set up goals and clearly define what success means in each case. This way, you can see what might happen on a small scale and make a more informed decision about the direction you want to go in later on. 

When you aren’t sure what to do, it’s usually because you haven’t got all the information clearly presented to you. Your job is research in any way possible and once you know better, you can decide with confidence. 

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