How You Should Communicate In A B2B Relationship

The main concern for any business is to keep a lock-on on the consumers. Public opinion, feeling and directional attitudes are something that continually change. It’s almost too much to keep up with at first because you’re trying to constantly read what the industry and customer moods are. But just as important as communicating with consumers is, so to must you be adept at conveying your message to other businesses. Companies that are especially in your industry will have a culture that is not beholden to any other. Certain semantics and industry jargon will need to be used in your email and phone calls as to get straight to a point. However, there are certain issues that small businesses run up against. Entrepreneurs that want to give off an image of them running a smooth ship should follow some standards of communication when it comes to B2B. These techniques will help you to look and sound more professional which in turn elevates your image and trustworthiness.

Photo by Pexels

The chain of importance

There’s a mixture of things that require communication with other businesses. Some of these issues will be important for the upper management, other things will be delegated to the lesser staff. For the sake of the things that are important such as contracts, deals, shipping orders and meetings you should have a chain of important. For example, if you’re communicating with a business about a potential partnership deal, any emails and phone calls will of course first be sent to your reception desk. The relevant senior staff that are involved in the final say about the deal, must be CC’d in the emails before you send them out so when the receptionist gets a reply, you’re already in the message. All that’s needed is it to be brought to your attention. The same thing with phone calls. If the receptionist gets a phone call from a business partner, it should be patched straight through to the department that it concerns. The manager should be sort after so that he or she can deal with it. If they cannot then it goes further up the chain of importance to you as the owner.

Photo credit home thods

Maintaining a consistent image

As an entrepreneur, it’s a daily battle to stand out from the crowd. You have happily taken on much larger businesses than yourself but that’s the thrill of it. But things change, business logos and addresses change. If you don’t update all of your staff on these changes they will inevitably confuse the businesses they communicate with on a daily business. Say you are talking with a distributor such as a supermarket in order to sell a cheese product. If you send two different emails with two different logos at the top, they may not reply or get lost in the confusion. That’s why maintaining a consistent image is crucial to maintaining good B2B relationships. Using something like https://www.templafy.com/brand-management-software/ allows you to update all your offices with the latest logos, company addresses and overall public image. Since everything you update is stored on their cloud system, the updated templates used for emails and formal letters are just a few clicks away.

A close working relationship with companies that are vital to your growth is just as important as the public persona with your customers. Without each other, you will be trying to do everything yourself. Make a good chain of importance communication line and keep your professional look consistent in all online contact.

Contributed Post.

If you like what you’ve read here, please let others know of this post, blog, and site.

And thanks for reading!  🙂

Fight Or Flight: A Manager’s Guide To Coping With Stress

Stress in the workplace is common. The vast majority of us work too much and relax too little. And, it’s not unusual for that to take its toll at some stage. Hence why endless articles inform managers how to reduce stress for their colleagues.

Picture Credit

But, what happens when managers are stressed? After all, they have more pressure on their shoulders than anyone. As such, they’re often fuelled by nervous energy and a lack of sleep. What’s more, there’s no one up high to ease the burden. The stresses are continual and without relief. But, it doesn’t have to be that way. If you think you fall into the stressed manager category, it’s time you took these steps to help yourself.

Lighten the load

There’s no doubt the workload is the most stressful thing for managers. If your employees are stressed from the pressure, how do they think you feel? You’re the first in the office and the last to leave. And, your to-do list is always a few pages long. But, you can take steps to lighten your load. Of course, you may think you already do that when you delegate tasks at the start of the workday, but that doesn’t work. After all, you then add the responsibility of overseeing to your list. Instead, we’re talking about outsourcing. If you aren’t already doing this, you should. Do you spend large portions of your day dealing with computer issues? Hand the job to an IT company like Houk Consulting who can take care of it for you. Do you waste hours on accounts? Hire an outside accountant to take over. These may seem like small things, but knowing you don’t have to think about them anymore could be just the relief you need.

Know when to draw a line under your workday

Picture Credit

Many managers also struggle to draw a line under their workdays. From the moment you started your own business, there’s a chance you’ve been working well over 9-5. And, in the beginning, that was probably essential. But, keeping that up is a sure way to burn yourself out. And, that’s not going to help anyone. So, set an endpoint for your days and stick to it. For the next weeks, aim to be out of the office by seven. You won’t believe how much better you’ll feel for it.

Praise yourself for work well done

Being a manager is also a pretty thankless task. There’s no one higher to tell you you’ve done a good job. And, that can boost stress levels no end. After all, work teams report loss of morale and work effort when they don’t receive praise. And, why would you be any different? So, next time you finish a big project, take the time to praise yourself. It may be that you just give yourself a metaphorical pat on the shoulder. Or, perhaps you go all out and buy yourself something nice. This small recognition is sure to ease you more than you’d think.

Contributed Post.

If you like what you’ve read here, please let others know of this post, blog, and site.

And thanks for reading!  🙂