The main concern for any business is to keep a lock-on on the consumers. Public opinion, feeling and directional attitudes are something that continually change. It’s almost too much to keep up with at first because you’re trying to constantly read what the industry and customer moods are. But just as important as communicating with consumers is, so to must you be adept at conveying your message to other businesses. Companies that are especially in your industry will have a culture that is not beholden to any other. Certain semantics and industry jargon will need to be used in your email and phone calls as to get straight to a point. However, there are certain issues that small businesses run up against. Entrepreneurs that want to give off an image of them running a smooth ship should follow some standards of communication when it comes to B2B. These techniques will help you to look and sound more professional which in turn elevates your image and trustworthiness.
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The chain of importance
There’s a mixture of things that require communication with other businesses. Some of these issues will be important for the upper management, other things will be delegated to the lesser staff. For the sake of the things that are important such as contracts, deals, shipping orders and meetings you should have a chain of important. For example, if you’re communicating with a business about a potential partnership deal, any emails and phone calls will of course first be sent to your reception desk. The relevant senior staff that are involved in the final say about the deal, must be CC’d in the emails before you send them out so when the receptionist gets a reply, you’re already in the message. All that’s needed is it to be brought to your attention. The same thing with phone calls. If the receptionist gets a phone call from a business partner, it should be patched straight through to the department that it concerns. The manager should be sort after so that he or she can deal with it. If they cannot then it goes further up the chain of importance to you as the owner.
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Maintaining a consistent image
As an entrepreneur, it’s a daily battle to stand out from the crowd. You have happily taken on much larger businesses than yourself but that’s the thrill of it. But things change, business logos and addresses change. If you don’t update all of your staff on these changes they will inevitably confuse the businesses they communicate with on a daily business. Say you are talking with a distributor such as a supermarket in order to sell a cheese product. If you send two different emails with two different logos at the top, they may not reply or get lost in the confusion. That’s why maintaining a consistent image is crucial to maintaining good B2B relationships. Using something like https://www.templafy.com/brand-management-software/ allows you to update all your offices with the latest logos, company addresses and overall public image. Since everything you update is stored on their cloud system, the updated templates used for emails and formal letters are just a few clicks away.
A close working relationship with companies that are vital to your growth is just as important as the public persona with your customers. Without each other, you will be trying to do everything yourself. Make a good chain of importance communication line and keep your professional look consistent in all online contact.
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